True Beauty Is Protected , Not Coated Or Suffocated
A deeply personal conversation with Mario Verrilli on his journey from styling on high-fashion editorial sets to formulating premium, scalp-conscious hair longevity science.
MARIO VERRILLI
Created Behind the Chair
Saijojo was created by Mario Verrilli after decades spent behind the chair working with clients, editorial models, and women experiencing changes in their hair over time. After developing sensitivities to airborne salon chemicals - and experiencing hair loss himself - Mario became increasingly obsessed with a simple question: Why were so many products designed only for immediate cosmetic effect, without considering long-term scalp and hair health?
“I became obsessed with creating beautiful hair that still respects the future of the hair.”
Saijojo was created as a quieter, more intentional approach to professional haircare: performance without excess, beauty without heaviness, and styling without compromise.
01
Editorial Background
Mario’s legacy was forged styling on high-fashion sets and runway campaigns for global designers. He understands how hair must drape, capture light, and sustain motion through hours of heavy styling.
02
30 Years Hands-On
Over three decades behind the chair taught Mario that haircare isn't about advertising claims, but raw structural integrity. He learned how various hair textures react, degrade, and recover across different life seasons.
03
Personal Sensitivities
Prolonged exposure to volatile salon chemical sprays and heavy industrial synthetic polymers eventually triggered severe respiratory and dermatological sensitivities in Mario. His survival became his biggest catalyst.
04
Follicle Longevity
Turning away from cosmetic quick-fixes, Mario chose to dedicate his knowledge to the science of long-term follicle integrity. This gave rise to Saijojo, where hair fullness is built upon breathing health.
BEFORE AND AFTER
Created Behind the Chair
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PERSONAL NOTE
"We must stop treating our hair like synthetic plastic."
When I was working in major studios, there were constant requests to spray plastic laminates onto the models to get a glass-like shine. But I watched their hair look more lifeless by the season. Conventional brands still tell you that you need heavy formulas to protect your hair.
The truth is, hair is a living, breathing extension of your scalp. When you coat the scalp and hair in heavy water-insoluble silicone films, you drown the follicles. That is why fine hair gets flat and fine fibers break down over time.
Saijojo’s formulation standards are highly rigorous. We replace synthetic dimethicone with biodegradable, nutrient-dense meadowfoam and camellia botanical lipids. We swap out plastic styling holds for soluble biopolymers that rinse out completely.
I built Saijojo for people who care about their hair’s long-term future. We hope you will experience the difference of truly breathing hair.
