Since The Pandemic, Many Hair Salons Have Gone Extinct... 

Have you ever wondered why SALON owners were taught that paying more than 50% commission for staff is NOT acceptable, but paying 50% or more for "RETAIL PRODUCT" is? 

Look at the Facts:

2,284 Beauty Firms have closed shop
,

3,309 Salons have shut down or gone out of business
...

And because of their failure... 12,998 Employees have lost their jobs. 


Did you know that only 7% of all hair salons in the world are actually profitable? 20% break even and the rest are going backwards. The average salon in North America makes 4% profit. 

A Study revealed that Hair Salon Owners work 60 hours per week. The industry average of turnover ratio is 33% and growing since the pandemic, making it difficult to create consistency between stylist and client base. The rise of corporate salon suites, franchises and online retailers is being built on the blood, sweat and tears of owners who spend years training and growing service providers into highly knowledgable revenue producers.

More products and sales are coming from online retailers, big box retail stores and other retail outlets than ever before. Which means you have to wear multiple hats like working yourself to the bone behind the chair, marketing your salon, responding to customers, recruiting, training and managing staff, inventory and trying to manage budgets, leaving you with little time for take care of your health and family let alone your mental well being. 

If you pay 50% for product, then 5% to ship it to you, 5% on processing charges, 10% or more on commission PLUS its share for rent for the space it takes up plus staff pay to answer questions about it and ring it up... you're left with practically nothing. 

Then what do you have to do with your "profit?" 

BUY MORE INVENTORY.

The retail sales decline is really a symptom of a much larger problem that finds its roots in a well-known marketing axiom.

An axiom that, over the last 8-10 years, has really been ignored because of the almost instant success of the online and supermarket model of selling retail products to clients.

You know what I am talking about... the "carry 3-5 nationally recognized product lines and the clients will come looking for the products" model that many salons have adopted since the late 90's.

Well, this model is now broken. Are The days of “Professional Only” gone? 

Amazon, the internet, and corporate salons and retailers have transformed the nature of professional product retailing to the point where the phrase “Salon Professional” is meaningless. But does that mean that we need to forget about retail sales ever increasing again? The answer is no. If you just get back to the proven principles of the axiom called "product differentiation."

Look, the reason that clients no longer buy salon retail products in great numbers is because most of them have no idea of the differences between a "Professional" shampoo and a retail store shampoo! If the client has no idea about the "value" of the product then they fall back on the only thing that they do know and that is PRICE.

So today, clients are opting to go online or to their local supermarkets to buy the generic brands of the world rather than buy the "professional" products.

Lucky For You, There's a Solution!

Imagine if one bottle of shampoo could increase your stylist's hourly rate anywhere between $8-$15 per hour while leaving the salon with an equal profit. What would that do for our industry?

It would be best to educate your team on the differences between what is "IN and NOT IN" the products. 

Understanding what is in the products creates a higher level of sophistication and training that sets your team apart from corporate salons and retailers. This knowledge will take your stylists to a new level of professionalism and create a point of difference for your salon. 

SAIJOJO is truly exclusive and offers up to a TRIPLE markup (so more profit for you AND more commission for your staff at the same time). Products should be the hidden profit center that lets you live your dream lifestyle without the extra hustle.

Stop competing with corporate brands that are found everywhere, online and offline. 

Saijojo lets the salon owner and stylist do the selling online and offline. Instead of having a low-markup line that is a cash-flow problem, find one that makes you instant profit and gives you another advantage.

It's the key to 3X your profit!

Since The Pandemic, Many Hair Salons Have Gone Extinct... 

Have you ever wondered why SALON owners were taught that paying more than 50% commission for staff is NOT acceptable, but paying 50% or more for "RETAIL PRODUCT" is? 

Look at the Facts:

2,284 Beauty Firms have closed shop
,

3,309 Salons have shut down or gone out of business
...

And because of their failure... 12,998 Employees have lost their jobs. 


Did you know that only 7% of all hair salons in the world are actually profitable? 20% break even and the rest are going backwards. The average salon in North America makes 4% profit. 

A Study revealed that Hair Salon Owners work 60 hours per week. The industry average of turnover ratio is 33% and growing since the pandemic, making it difficult to create consistency between stylist and client base. The rise of corporate salon suites, franchises and online retailers is being built on the blood, sweat and tears of owners who spend years training and growing service providers into highly knowledgable revenue producers.

More products and sales are coming from online retailers, big box retail stores and other retail outlets than ever before. Which means you have to wear multiple hats like working yourself to the bone behind the chair, marketing your salon, responding to customers, recruiting, training and managing staff, inventory and trying to manage budgets, leaving you with little time for take care of your health and family let alone your mental well being. 

If you pay 50% for product, then 5% to ship it to you, 5% on processing charges, 10% or more on commission PLUS its share for rent for the space it takes up plus staff pay to answer questions about it and ring it up... you're left with practically nothing. 

Then what do you have to do with your "profit?" 

BUY MORE INVENTORY.

The retail sales decline is really a symptom of a much larger problem that finds its roots in a well-known marketing axiom.

An axiom that, over the last 8-10 years, has really been ignored because of the almost instant success of the online and supermarket model of selling retail products to clients.

You know what I am talking about... the "carry 3-5 nationally recognized product lines and the clients will come looking for the products" model that many salons have adopted since the late 90's.

Well, this model is now broken. Are The days of “Professional Only” gone? 

Amazon, the internet, and corporate salons and retailers have transformed the nature of professional product retailing to the point where the phrase “Salon Professional” is meaningless. But does that mean that we need to forget about retail sales ever increasing again? The answer is no. If you just get back to the proven principles of the axiom called "product differentiation."

Look, the reason that clients no longer buy salon retail products in great numbers is because most of them have no idea of the differences between a "Professional" shampoo and a retail store shampoo! If the client has no idea about the "value" of the product then they fall back on the only thing that they do know and that is PRICE.

So today, clients are opting to go online or to their local supermarkets to buy the generic brands of the world rather than buy the "professional" products.

Lucky For You, There's a Solution!

Imagine if one bottle of shampoo could increase your stylist's hourly rate anywhere between $8-$15 per hour while leaving the salon with an equal profit. What would that do for our industry?

It would be best to educate your team on the differences between what is "IN and NOT IN" the products. 

Understanding what is in the products creates a higher level of sophistication and training that sets your team apart from corporate salons and retailers. This knowledge will take your stylists to a new level of professionalism and create a point of difference for your salon. 

SAIJOJO is truly exclusive and offers up to a TRIPLE markup (so more profit for you AND more commission for your staff at the same time). Products should be the hidden profit center that lets you live your dream lifestyle without the extra hustle.

Stop competing with corporate brands that are found everywhere, online and offline. 

Saijojo lets the salon owner and stylist do the selling online and offline. Instead of having a low-markup line that is a cash-flow problem, find one that makes you instant profit and gives you another advantage.

It's the key to 3X your profit!

VIEW THE SAIJOJO COLLECTION
Exclusively Found In Professional Salons

TRUE SHAMPOO

LEAVE-IN TONIC

UPLIFTING STYLING FOAM

VIEW THE SAIJOJO COLLECTION
Exclusively Found In Professional Salons

TRUE SHAMPOO

LEAVE-IN TONIC

UPLIFTING STYLING FOAM

Get In Touch

CUSTOM JAVASCRIPT / HTML

Get In Touch

CUSTOM JAVASCRIPT / HTML
SAIJOJO | Copyright ©2021 | All Rights Reserved
SAIJOJO | Copyright ©2021 | All Rights Reserved